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Quick Overview of Adobe Marketing Cloud

Adobe Marketing Cloud (AMC) provides an integrated solution for customers digital marketing efforts. It includes a complete set of analytics, social, advertising, targeting, Web experience management, mobile services, cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns.

Watch this video to get a better understanding of AMC.

Adobe Marketing Cloud includes following services:


Adobe SiteCatalyst Analytics – enables data-driven, multi-channel marketing by combining the power of actionable analytics and audience segmentation with the sharing of key business analysis.

Adobe Target – provides highly personalized experiences through dynamic testing; creating better brand experiences and driving higher conversion rates.

Adobe Media Optimizer – enables data-optimized advertising through best-in-class portfolio and rules-based ad management, intelligent campaign forecasting, and targeted ad delivery solutions.

Adobe Social – assists marketers in measuring and managing social marketing across owned, earned and paid media – ensuring the impact of social is attributed correctly for maximum impact.

Adobe Experience Manager (AEM) or Adobe Day CQ5 – enables digital marketers to create, manage, and optimize multi-channel customer experiences that build brand and drive demand.

Adobe Campaign – formerly Neolane, lets marketers orchestrate personalized experiences determined by the customer’s habits and preferences.

Adobe Mobile Services – provides mobile teams a powerful, intuitive way to understand and improve app engagement.

Adobe Marketing Cloud

Praveen Modi

Praveen works at Razorfish which is one of the largest digital advertising agency in the world. His mantra for life is "You are never too old to set another goal or to dream a new dream". He lives in sunny Austin, TX with his beautiful wife Nidhi and son Aariv.

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